مشخصات پژوهش

عنوان	marketing mix analysis for dote restaurants in Portugal
نوع پژوهش	کتاب
کلیدواژه‌ها	marketing mix, dote restaurants, Portugal
چکیده	Duration 90– 100 minutes, plus two additional classes for the optional activity (simulation). Learning objectives Upon completing the case, participants will be able to: • understand the main elements related to the marketing mix in hospitality marketing, specifically service- based business • explain the main components of integrated service management in a local chain restaurant • analyse local food and beverage marketing and management from a managerial perspective and recommend ideas for growth • apply critical thinking abilities in new situations.
پژوهشگران	سالار کهزادی (نفر سوم)، وحید قاسمی (نفر اول)، مارسلو اولیورا (نفر دوم)