عنوان
|
The Impacts of Technology and Develop Customers’ Experiences on Customer Participation
|
نوع پژوهش
|
مقاله چاپشده در مجلات علمی
|
کلیدواژهها
|
social media ,experiences ,SOR. framework, task relevant cues, affection relevant cues
|
چکیده
|
This study develops a model to theorize however website characteristics improve customers’ creation experiences and later have an effect on their intention of future participation in creation. Therefore, we have a tendency to compared two analysis models to verify perceived quality contend a big role in explaining client behavior on social media sites. We have a tendency to accessorial perceived quality to our hypo the sized analysis model to develop, integrated model that specifies all the methods in the hypothesized model furthermore as three further methods associated with perceived quality.
|
پژوهشگران
|
بهروز مرادی (نفر سوم)، سید آرمان راستاد (نفر دوم)، فخرالدین معروفی نقدهی (نفر اول)
|