مشخصات پژوهش

عنوان	examine the relationship between markets oriented innovation of saipa and Iran khodro group
نوع پژوهش	مقاله چاپ‌شده در مجلات علمی
کلیدواژه‌ها	market orientation, innovation, management innovation, product innovation, process innovation.
چکیده	The main objective of this research is to investigate the relationship between "market-oriented" and" innovative" and companies in the group SAIPA and Iran Khodro. The aim of the study is the application of the methods and data collection, "descriptive" and “solidarity". Information was collected from libraries and the questionnaire content validity by using its reliability by using Cronbach's alpha (0/876) were included in this study. The results of this research show that the group of Company of the Iran Khodro and Saipa, is significant. Relationship between the set of "market-oriented" and "innovation" exists between the "creation of market intelligence" and "innovation process", there is a correlation between the "Creating market intelligence" and "innovation management". Also there is a correlation between the distribution of "market intelligence" and "product innovation". As well as there are associated between the distributions of "market intelligence" and "innovation process" and there is a correlation between the distribution "market intelligence" and "innovation management". There is a correlation between the "meet market intelligence" and "product innovation "there is a correlation between the" meet market intelligence "and" innovation process ". The findings indicate that the company of the Iran Khodro and Saipa Group in a good position to predict the future needs of customers who do make more innovations.
پژوهشگران	فخرالدین معروفی نقدهی (نفر اول)، سیروس رضایی (نفر اول)