مشخصات پژوهش

عنوان	SURVEY OF THE COMPANIES’ INTERSECTIONAL MARKETING MATURITY (IMM)AND ITS RELATION TO THE ENTRY TIMING AND SEGMENTATION OFEXPORT TARGET MARKETS (EVIDENCE FROM A DEVELOPINGCOUNTRY)
نوع پژوهش	مقاله چاپ‌شده در مجلات علمی
کلیدواژه‌ها	Intersectional Marketing maturity, Market segmentation, Market entry, Iranian food companies.
چکیده	The purpose of this study is to evaluate the intersection marketing maturity and increases the ability of companies to segment and enter the target export markets in Iranian food producing Companies. Considering the different producing nature of these companies and their wide range of activities, these organizations have been divided into (seafood, dairy products, starchy, dried fruits and chocolate and sweets). According to the ICC, only now the areas with potential export can be placed in the following categories; in each of the above mentioned groups the active Iranian companies in each field of activity 4 companies (totally 25 producing companies) would be determined. The results of the 350 questionnaires showed that companies of chocolate, starch and dried fruit operate their market segmentation (segmentation) with many types of products which will lead to achieve better results in the target market. Also this maturity model should be accepted as a model to evaluate the maturity of business processes and widely uses.
پژوهشگران	مهدی اله دادی (نفر سوم)، سید آرمان راستاد (نفر دوم)، رضا شافعی (نفر اول)