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چکیده
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Insurance, financial services for people collecting savings and providing risk cover for them. The main role of insurance against damage-causing events is possible. Insurance concerns and problems caused property damage and mortality caused by the cover. It also provides social insurance funds for the benefit of capital in loss reserves are invested. Insurance is a subset of the services sector and in marketing this service should be paid attention to product quality and customer satisfaction. When marketing services, it is essential that people are thinking about selling the development of innovative measures. Under the Insurance Act, insurance companies, insurance agents and brokers as official dealer network, responsible for providing insurance services to individuals and sectors are. These networks arm as an insurance company executive role in the company's development goals plays. Creativity in the development of standards for selling is necessity of today. Advertising, .public relations and verbal communication requires attention and sales needs more attention
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