The adaptive selling behavior (ASB) Concept has been focuses on significant attention in research and practices a like for several decades. However few studies have been investigated this practice in u.s and other countries. Thus , as this research strain continues to take rote significant questions retailing to ASB theory – conceptualization and measurement and generalize ability remain . In this paper authors consider the implications of notional culture on ASB. Next they develop and test a model utilizing a sample of Iran automobile representatives. Salesperson working relationship quality is suggested as mediating the ASB performance relationships and a new outcome job satisfaction , is identified . The result show to clarify previously unclear relationship and also extended our understanding of adaptive selling practices in national culture (park & Deitz .2006)
