2024 : 11 : 21
Behzad Izadi

Behzad Izadi

Academic rank: Associate Professor
ORCID:
Education: PhD.
ScopusId: 1235
HIndex:
Faculty: Faculty of Humanities and Social Sciences
Address: Department of Physical Education- Faculty of Humanity and Social Science- University of Kurdistan- Sanandaj- Iran
Phone: 08733662266

Research

Title
Outsourcing the Services of Sports Facilities: A Marketing Approach
Type
JournalPaper
Keywords
sports marketing, outsourcing, sports facilities, management
Year
2022
Journal Iranian Journal of Management Studies
DOI
Researchers Behzad Izadi ، Mohammad Siamak Rezagholi ، Ali Saberi

Abstract

Outsourcing of sports facilities is one of the most essential tasks that the Ministry of Sports and Youth of Iran has done to increase organizational productivity. Therefore, this study seeks to outline how outsourcing improves the performance of sports facilities. The present study was conducted with an exploratory research approach to development of outsourcing model. In total, 14 managers of sports facilities participated in in-depth semi-structured interviews. The results showed that by identifying the development factors, facilitators, and barriers to outsourcing sports facilities, important features of outsourcing sports facilities can be achieved. Outsourcing sports services and sports facilities was not done correctly and did not cause the better performance of sports facilities, and there are many obstacles in its implementation due to which sports facilities managers do not benefit from outsourcing. The proper implementation of outsourcing of sports facilities leads to greater customer satisfaction.