Name Do Young Pyun Affiliation پژوهشگر خارجی Degree _ Website Email — JournalPaper Presentation Speech WorkShop Book Innovation GrantAttraction Thesis Festival FinishedProject Sales Art StandardCreation TitleJournal 1 What content do fans like? Identifying key elements of elite athletes’ Instagram posts from the fans perspective Qualitative Market Research 2 Challenges of social media workers in football clubs using technology–organization–environment (TOE) framework Future Business Journal 3 Testing the impact of athlete brand image attributes on fan loyalty JOURNAL OF BUSINESS & INDUSTRIAL MARKETING 4 Analyzing the influence of employee values on knowledge management in sport organizations Journal of Science and Technology Policy Management