The present paper seeks to examine the way Gabriel García Márquez negotiates "Dominant, Residual and Emergent" perspectives in One Hundred Years of Solitude. Our main concern is to demonstrate to what extent the individuals' agency could be effective in regard to the formation of the dominant ideology which shares a lion part of the culture. Furthermore, the way concepts like culture, ideology, transformation, colors, books, music, and borders play role in cultural materialism will be thoroughly explored in this paper. The paper concludes that individuals are the most influential rule-definers. As an illustration, the individuals themselves help the transition from polygamy to monogamy in the family structures. In addition, the very fact that most of the emergent perspectives were at some times dominant and have been covered in cobweb-like layers and are now recalled in the form of novel things is manifested.
