The current study attempted to investigate on electronic buying in developing countries. The case of study is college students of Kurdestan University, Iran. The data collected for the academic year 2009. The Sample size is 61 which selected randomly through simple random sampling. spearmans Correlation coefficient used to test the hypothesis. The results showed that, there is a positive Correlation between three involved hypothesize. Various cause, factors and advantage of online trading and also its effect on buy and selling improvement were dealt with in this paper relying on theoretical subjects and using viewpoints of students through questionnaires. Lack of facilities and tedious process of indeterminate searching are of most important cause of avoiding internet. Disaffection and mistrusting to online trading make people reluctant against e-commerce.
