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Reza Shafei

Reza Shafei

Academic rank: Associate Professor
ORCID:
Education: PhD.
ScopusId: 36631024400
HIndex:
Faculty: Faculty of Humanities and Social Sciences
Address: Department of Business Management, Faculty of Humanities and Social Sciences , University of Kurdistan, Sanandaj, Kurdistan, Iran
Phone: 08733664606

Research

Title
SURVEY OF THE COMPANIES’ INTERSECTIONAL MARKETING MATURITY (IMM)AND ITS RELATION TO THE ENTRY TIMING AND SEGMENTATION OFEXPORT TARGET MARKETS (EVIDENCE FROM A DEVELOPINGCOUNTRY)
Type
JournalPaper
Keywords
Intersectional Marketing maturity, Market segmentation, Market entry, Iranian food companies.
Year
2018
Journal JIMS8M-THE JOURNAL OF INDIAN MANAGEMENT & STRATEGY
DOI
Researchers Reza Shafei ، seyyed arman rastad ، Mehdi Alahdadi

Abstract

The purpose of this study is to evaluate the intersection marketing maturity and increases the ability of companies to segment and enter the target export markets in Iranian food producing Companies. Considering the different producing nature of these companies and their wide range of activities, these organizations have been divided into (seafood, dairy products, starchy, dried fruits and chocolate and sweets). According to the ICC, only now the areas with potential export can be placed in the following categories; in each of the above mentioned groups the active Iranian companies in each field of activity 4 companies (totally 25 producing companies) would be determined. The results of the 350 questionnaires showed that companies of chocolate, starch and dried fruit operate their market segmentation (segmentation) with many types of products which will lead to achieve better results in the target market. Also this maturity model should be accepted as a model to evaluate the maturity of business processes and widely uses.