As e-commerce grows across industries worldwide , business are building web sites for presence as well as for online business. It is more than transferring current business operations to a new medium. This process require explaining main models, changing infrastructures, and notice to customer needs as their vital rights. Global competition, laws, and customer preferences are among the issues being affected by e-commerce. Customer-oriented includes systematic principles to enhance satisfaction and well-feeling in buyer. Being relation between implementation of effectiveness strategies and improvement of purchasing is always a ideal to companies. The results of other researches show, with a good planning via the electronic exchange among all of parts from produce to deliver of goods (car), we will observe increasing satisfaction in buyers. Therefore a study in this subject was necessary. For that reason we offered many questionnaires to collect require information. In this study we explain the features of the useful strategies to improve customer-company relationship. Subsequently the study provides some ways to integrate the Fishbein's' attitude wants with the mentioned strategies . So the researchers gathered information from society of people and experts who work in automobile selling and delivering, about the effect of those strategies in improve of car vending . The results show the rational rating of main factors that affect on e-customer satisfactions. Also the study strongly confirm that the use of customer-oriented strategies increase buyers contentment. Consequently we introduce a model to improve of e-consumer attitudes by means of application the Fishbein's' model . Findings prove the importance of e-communication - as that E-CRM has - to get better the attitude of customers.
