Recently, black hole symmetries have been studied widely and it has been speculated that this procedure will lead to the deeper understanding of the black hole physics. Spontaneous symmetry breaking of the horizon symmetries is one of the very recent attempt to clarify black hole thermal physics. In this work, we are going to investigate the same in three dimensional massive gravity, including higher order of Riemann tensor. We observe that the idea also works well in this gravitational theory, thereby providing stronger demand of the viability of this idea.