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Mohammad NazariPour

Mohammad NazariPour

Academic rank: Assistant Professor
ORCID:
Education: PhD.
ScopusId: 56968230100
HIndex:
Faculty:
Address:
Phone: 08716624005

Research

Title
Design and Explain the Factor Affecting Satisfaction in Electronic Banking
Type
JournalPaper
Keywords
Customer Satisfaction, Electronic banking, Trust, Service quality, Customer Value, Assurance
Year
2013
Journal International Journal of Scientific Knowledge Computing and Information Technology
DOI
Researchers Mohammad NazariPour

Abstract

Customer Satisfaction has a positive impact on customer loyalty in E-banking. The more satisfaction, the more loyalty will be attained. Therefore, the aim of this study is examining and recognizing variables related to satisfaction. This study considers a conceptual model which determines customer satisfaction in E-banking. To test the hypotheses, questionnaire of 32 questions designed that is valued 0 to 100 and distributed among the population (Melat bank), the total 351 patients of the main branches of clients who have had experience using the online system. The method used in this research is descriptive survey. The path analysis method was used to test the hypotheses, and the AMOS software is used for statistical analysis of data. The results of the study show the significant impact of variables on Customer Satisfaction, however, the Customer Value and Trust has had the greatest impact on Satisfaction among them.