This article analyses some problem of supply chain management issues for Tabriz, Tehran, Kurdistan and Esfahan (Iran) firms operating in the shoes industry. The producing companies were experiencing considerable problems in the management of supplier relationships, as well as in the commercial distributive channel. The case study presented the critical point in the setup of the supply chain management planning, as well as the main results gated. The case study shows that the adoption is suited. Information and communication technology (ICT) tools can save significant lead time in supplier/ buyer relationships. Key words: Extended enterprise resource planning, shoes industry, information and communication technology (ICT). INTRODUCTION Cooper et al. (1997) argues that supply chain manage-ment (SCM) is concerned with the effectiveness of dealing with customer demand by the parties engaged in the provision of the product as a whole. Stock et al. (1998) state that firms have to set internal conditions to enable external SCM in an integrated way, as a matter of fact, integration has been recognized as one of the key dimensions of SCM by many authors. Christopher (2000) highlighted that integration has been defined as the collaborative work between supply chain partners in a defined field. A seller-buyer supply chain model symbolizes a manu-facturer who wholesale a product to a retailer, who then retails the product to the consumer (Yang and Zhou, 2006; Chen et al., 2006; Dai et al., 2005). Yao et al. (2007) investigated how the replenishment strategies in the vendor- managed inventory model generated benefits in the forms of inventory reductions and cost savings from supply chain integration. They concluded that imple-menting vendor managed inventory lead to smaller replenishment quantities between the supplier and the buyer (the buyer’s optimal order/shipment sizes). Van der Vlist et al. (2007) extended the work of Yao et al. (2007) by considering the delivery cost and
