Modeling of fluid flow in polyelectrolyte layer (PEL)-grafted microchannels is challenging due to their two-layer nature. Hence, the pertinent studies are limited only to circular and slit geometries for which matching the solutions for inside and outside the PEL is simple. In this paper, a simple variational-based approach is presented for modeling of fully developed electroosmotic flow in PEL-grafted microchannels by which the whole fluidic area is considered as a single porous medium of variable properties. The model is capable of being applied to microchannels of complex cross-sectional area. As an application of the method, it is applied to a rectangular microchannel of uniform PEL properties. It is shown that modeling a rectangular channel as a slit may lead to considerable overestimation of the mean velocity especially when both the PEL and EDL are thick. It is also demonstrated that the mean velocity is an increasing function of the fixed charge density and PEL thickness and a decreasing function of the EDL thickness and PEL friction coefficient. The influence of the PEL thickness on the mean velocity, however, vanishes when both the PEL thickness and friction coefficient are sufficiently high.